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Chapter 1: Power Shifts to the Connected Customers
https://bit.ly/2RqwQtt Chapter 1 : Power Shifts to the Connected Customers Marketers need to embrace the shift to a more horizontal,...
Chapter 2: The Paradoxes of Marketing to Connected Customers
https://bit.ly/2SkDUb9 Chapter 2 : The Paradoxes of Marketing to Connected Customers The changing landscape creates a set of paradoxes...
Chapter 3: The Influential Digital Subcultures
https://bit.ly/2zBKNOq Chapter 3 : The Influential Digital Subcultures Youth, women, and netizens have long been researched thoroughly by...
Chapter 4: Redefining Marketing in Digital Economy
1. How can your brand develop a powerful differentiation based on human-to-human touch in the digital world? Answer: 1. Nissan believes...
Meet Rommel
https://bit.ly/2rhz2YO Erwin Rommel (15 November 1891 – 14 October 1944) was a German general and military theorist. Popularly known as...
Chapter 5: The New Customer Path
1) How can NISSAN identify and leverage the most critical touch points in the customer path? Answer: Nissan creative assets like website...
Chapter 6: Marketing Productivity Metrics
1) How can NISSAN adopt the new metrics of Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR) to measure marketing productivity?...
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Chapter 7: Industry Archetypes and Best Practices
https://bit.ly/2EkpZ13 Questions: 1. Which archetype best describes your industry? What are some of the key improvement opportunities for...
Epilogue: Getting to WOW
YouTube link : https://youtu.be/8I3CpltJRZQ Blog post link : https://bit.ly/2QTnWYq Please click this URL link for PowerPoint...
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Chapter 8: Human-Centric Marketing for Brand Attraction
https://bit.ly/2EmxfJD Questions: 1. What are the deepest anxieties and desires of your customers? Answer: Customers want "quality...
Chapter 9: Content Marketing for Brand Curiosity
https://bit.ly/2S2lwE1 Questions: 1. What is the content that you think will be valuable to your customers? Answer: Nissan calls brand...
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Chapter 10: Omnichannel Marketing for Brand Commitment
https://bit.ly/2LqQ7ZL Question: 1. What are the most important customer touchpoints and channels for your business? Answer: Nissan still...
Chapter 11: Engagement Marketing for Brand Affinity
https://bit.ly/2BpFzW3 Questions: 1. How can mobile apps, social CRM, and gamification help you engage your customers? Answer: Nissan...
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Answer to Reflection Questions on Chapter 1, 2, and 3.
Chapter 1 : Power Shifts to the Connected Customers Chapter 2 : The Paradoxes of Marketing to Connected Customers Chapter 3 : The...
FB Marketing Plan:Diabetes Awareness and Education
Blog site link: https://bit.ly/2FPtPkS YouTube link: https://youtu.be/bO5-g-mW-M4 PowerPoint link: https://bit.ly/2QL0qZH FB Page...
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