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Question:
1. What are the most important customer touchpoints and channels for your business?
Answer:
Nissan still believe that the brick and mortar Showrooms and Outlets will still play a big role in capturing the offline customers. This will provide convenient access and excellent sales and after sales services to its customers.
2. Have you aligned the channels to support a seamless and consistent experience?
Answer:
Nissan customer buying a vehicle might see an online banner ad, click the ad, and land on a content website where the customer learns more about the car. The brick and mortar Showrooms and Outlets will play a major role if the customer schedules a test drive and decides to buy after completing it.
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