Chapter 4: Redefining Marketing in Digital Economy
1. How can your brand develop a powerful differentiation based on human-to-human touch in the digital world? Answer: 1. Nissan believes...
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Chapter 10: Omnichannel Marketing for Brand Commitment
https://bit.ly/2LqQ7ZL Question: 1. What are the most important customer touchpoints and channels for your business? Answer: Nissan still...
Chapter 11: Engagement Marketing for Brand Affinity
https://bit.ly/2BpFzW3 Questions: 1. How can mobile apps, social CRM, and gamification help you engage your customers? Answer: Nissan...
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