https://bit.ly/2RqwQtt Chapter 1 : Power Shifts to the Connected Customers Marketers need to embrace the shift to a more horizontal,...

1) How can NISSAN identify and leverage the most critical touch points in the customer path? Answer: Nissan creative assets like website...

1) How can NISSAN adopt the new metrics of Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR) to measure marketing productivity?...