Chapter 1: Power Shifts to the Connected Customers
https://bit.ly/2RqwQtt Chapter 1 : Power Shifts to the Connected Customers Marketers need to embrace the shift to a more horizontal,...
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Chapter 5: The New Customer Path
1) How can NISSAN identify and leverage the most critical touch points in the customer path? Answer: Nissan creative assets like website...
Chapter 6: Marketing Productivity Metrics
1) How can NISSAN adopt the new metrics of Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR) to measure marketing productivity?...
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