Chapter 2: The Paradoxes of Marketing to Connected Customers
https://bit.ly/2SkDUb9 Chapter 2 : The Paradoxes of Marketing to Connected Customers The changing landscape creates a set of paradoxes...
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Chapter 7: Industry Archetypes and Best Practices
https://bit.ly/2EkpZ13 Questions: 1. Which archetype best describes your industry? What are some of the key improvement opportunities for...
Epilogue: Getting to WOW
YouTube link : https://youtu.be/8I3CpltJRZQ Blog post link : https://bit.ly/2QTnWYq Please click this URL link for PowerPoint...
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